Job description
Content designer
Grade SEO
What content designers do
Content designers make things easier for people to understand and use. This can involve working on a single piece of content or on the end-to-end journey of a service to help users complete their goal and government deliver a policy intent. In this role your work may involve the creation of, or change to, a transaction, product or single piece of content that stretches across digital and offline channels.
Role responsibilities
At this role level, you will:
- make sure appropriate content is shown to a user in the right place and in the best format
- start from discovery and work closely with user researchers, service designers and interaction designers
In the Department for Education you will:
- use evidence, data, and user research to devise content strategies and tactics, and work closely with digital and data specialists to improve user outcomes
- create, iterate, review and update content for new and existing services to meet user needs across a whole end-to-end journey
- be responsible and accountable for the accuracy, clarity, efficacy and success of content in your area
- build positive working relationships across teams and professions to advocate for user needs, and understand and influence stakeholders
- manage relationships with stakeholders, including subject matter experts, to gain understanding and make sure all content is accurate and clearly understood
- establish and maintain the highest standards of accuracy, accessibility, and professionalism even if deadlines are tight and information elusive
Skills you need
It is essential that you can demonstrate the following experience in your application and at the interview:
- creating content designed to meet user needs and make complex language and processes easy to understand, always in the right format for your users
- having a solid user focus, and comfortable formulating hypotheses, gaining insights from data and user research, and taking decisions on those
- writing, editing, publishing and continuously improving content online
- working closely with diverse stakeholders to understand their views, whilst maintaining content quality and managing expectations
- thinking strategically, contributing to content strategies, and creating content patterns or standards
- managing your own projects and adapting to changing priorities
- working with data, feedback, user research, online analytics, and other sources of information to improve content
It is desirable if you can demonstrate the following:
- working with agile methodology, comfortable working in a fast-paced environment, and flexible in approach. Used to using a range of tools and platforms to manage work priorities
- using prototyping techniques, enabling concepts to be swiftly communicated to colleagues and potential users to enable fast progress