Senior content designer
Grade G7
What content designers do
Content designers make things easier for people to understand and use. This can involve working on a single piece of content or on the end-to-end journey of a service to help users complete their goal and government deliver a policy intent. In this role your work may involve the creation of, or change to, a transaction, product or single piece of content that stretches across digital and offline channels.
Role responsibilities
A senior content designer is an expert practitioner who develops content strategy and solutions for large-scale problems and high-profile events.
At this role level, you will:
- take responsibility for content quality, manage small teams and mentor content colleagues
- write and map user stories
- review the work of others to assure quality
- lead on cross-government content projects
- engage with and contribute to the cross-government content community
In the Department for Education you will:
- identify and build strong relationships with stakeholders, including policy, marketing, communications and legal, influencing and collaborating with them to improve the structure and quality of the content
- create, improve and manage user-centred content that meets user needs
- use data analytics, user research and usability testing to identify user needs. Map journeys and user stories to inform content strategy and design decisions to assure quality
- develop a content strategy for the programme you're working on ensuring it connects with the content strategy of related programmes
- be responsible for content quality by managing small teams, mentoring content designers and reviewing content
- play an active role in the content design community at DfE and engage with the cross-government design community
- work with the head of content design to contribute to the content design road map and lead on a strand of it
- contribute to the design standards and act as a guardian for them
- advocate the role of content designers and the value content design can bring, and embed content design practices into ways of working
- join the internal service assessment community and become a design assessor for services.
Skills you need
It is essential that you can demonstrate the following experience in your application and at the interview:
- creating high quality, user-centred content
- using data and feedback to inform design decisions and improving content
- building strong stakeholder relationships
- creating content strategies that are user focussed
- leading others through constructive feedback to improve content design
- collaborating with user researchers, business analysts and interaction designers to define evidence-based content design strategies
- collaborating on prototypes using a variety of methods prototyping and choosing the most appropriate ones for the circumstance
It is desirable if you can demonstrate the following:
- designing content for transactional services
- identifying and comparing the best processes or delivery methods to achieve minimum viable product (MVP) print and scope
- working in ambiguity with the ability to manage multiple projects and adapt to changing priorities and deadlines